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I’m a strategic operator and builder. For almost two decades, I’ve helped shape and run winning businesses.

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I'm the co-founder of Veep, managed marketplace helping businesses scale faster, smarter with elite fractional operating partners.

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Previously I served as the CEO of New Stand, head of retail experience innovation at Verizon, and have driven growth at leading design and innovation consultancies, including frog.​

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I've helped transform employee experience for hybrid work, reimagine retail through a digital and customer-first lens, and upgrade the vending machine for the modern era.

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My expertise lies in building companies, products, and teams that amplify real world experiences to enhance customer connection, foster community, and deliver value.

 

As a strategic operator, I've secured multimillion-dollar financing rounds, successfully navigated business pivots, and closed ground-breaking partnerships

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As a builder, I've created new products from scratch, given shape to emerging technology, and reoriented legacy businesses to adapt to the shifting nature of the world in which they operate.

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My results stand apart.

 

A combination of intellectual rigor, operational horsepower, and applied creativity has propelled my success.

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Calculated risk-taking is core to my approach; I ‘kill sacred cows’ and ‘break glass as needed’ because that’s how meaningful change happens.

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I believe in doing good business, where deep customer and employee focus spark not only financial return, but also yield a net positive impact on society. 

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Hi, I'm Dave Garcia

Founder and operating partner

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